Sky Log: I like watches....Scheyden to Debut True Aviator Watch Line at 2013 EAA AirVenture Oshkosh

(HUNTINGTON BEACH, CA) – Scheyden – the market leader for precision eyewear and flight crew luggage engineered for aviation and other active pursuits – announces the launch of its True Aviator watch series with the introduction of its first model, Steam Gauge, at 2013 EAA AirVenture Oshkosh (July 29-August 4, Booth #2019).

Designed to serve as a functional piece of equipment for pilots in the cockpit, the True Aviator Steam Gauge (standard price $2,992) is the only timepiece to offer an Aide Memoire Bi-Directional ATIS Bezel as a paperless reminder of the Automated Terminal Information Service (ATIS) recordings. The lower gauge is a multi-feature digital IFR timer that can be used for timing instrument procedures or assisting with timed checklist items. The upper gauge features a Liquid Filled Magnetic Compass that provides awareness on the ground whether traveling to an unfamiliar city or an unimproved backcountry airstrip.

“Pilots immediately know what’s going on here when they see the new Scheyden watch,” says Jeff Herold, company founder and an instrument-rated pilot. “I designed a watch that had components that I knew would be functional to a ‘True Aviator’ at a fraction of the price of other aviation watches on the market. We couldn’t think of a more fitting place than EAA AirVenture, with its passionate aviation crowd, to introduce the first ever ‘True Aviator’ watches.”

Positioned in the watch’s main gauge, protected by the highest-quality Sapphire Crystal is an exceptional Swiss ISA Movement. This digital analog movement also affords wearers the ability to create any second Time Zone, with most pilots likely to choose Zulu (GMT/ UTC) time as their secondary choice. Other features on the True Aviator are: Chronograph, alarm, count down timer, water-resistance, white Super Luminova glowing digits and Global Airport Identifiers.

Each timepiece comes with engraved airport identifiers and a serial number on the watch back. The heavy-duty tri-folding locking wristband showcases a Wing Root design component, delivering levels of both style and performance demanded by pilots and watch enthusiasts alike. Herold adds: “This watch is not only functional it is a conversation piece that will be cherished by its owners.”

A pilot's dream watch, the Scheyden True Aviator (Steam Gauge model) is available in Brushed Stainless Steel, Stealth Black or Swiss Gold – all ion plated to increase durability. It is worn by Team Scheyden member and star air show pilot Super Dave” Mathieson, who also relies on the Scheyden Fixed Hybrid Jet-A glasses while flying his customized Scheyden MX2 plane. He has christened one of his daring air show maneuvers the “Scheyden Precision Point Roll Pass” because it requires exact timing and a master’s touch to execute properly, aligning with the brand’s “Demand Precision” slogan.

Out of a limited selection of the initial release, one True Aviator will be donated to the EAA AirVenture Gathering of the Eagles Gala on Thursday, August 1. The auction at the annual event raises money to benefit thousands of future aviators.

For more information or to pre-order the True Aviator Steam Gauge: www.scheyden.com or 800.851.2758.

About West Coast Trends, Inc.

Based in Huntington Beach, CA, West Coast Trends Inc. was founded in 1990 and is the maker of both Scheyden Precision Eyewear and Club Glove, a worldwide leader in the design and manufacture of premium luggage, golf travel bags, stand bags, club covers and accessories. Its products have been tested and approved by the world’s most demanding travelers, including pilots at all of the major airlines. The overwhelming choice of serious golfers, the company’s Club Glove® products are used by more than 90 percent of PGA and Champions Tour players, according to The Darrell Survey.