Boat Sales Float Back to the Top, Expected to Surge through 2018
Critical selling season for uniquely American-made
industry kicks off in January with boat shows around the U.S., bringing best
deals of the year for buyers
U.S. Recreational Boating by the Numbers
U.S. sales of boats, marine products and services totaled $36 billion in 2015
and are expected to climb three percent in 2016 to $37 billion.
- Annual U.S. retail sales
of NEW boats, marine engines and marine accessories totaled $17.4 billion
in 2015 and are expected to grow to $19.1 billion in 2016.
- There were approximately
238,000 NEW power boats sold in 2015. The NMMA expects this number to grow
to more than 250,000 in 2016.
- The recreational boating
industry in the U.S. has an annual economic impact of more than $121.5
billion (includes direct, indirect and induced spending), supporting
650,000 direct and indirect American jobs and nearly 35,000 small
- Leading the nation in
sales of new powerboat, engine, trailer and accessories in 2015 were the
Florida: $2.6 billion, up 11.4 percent from 2014
Texas: $1.4 billion, up 8.2 percent from 2014
Michigan: $842.5 million, up 10.5 percent from 2014
Minnesota: $661.5 million, up 10 percent from 2014
New York: $643.3 million, up 7.6 percent from 2014
North Carolina: $634.6 million, up 9.4 percent from 2014
Wisconsin: $616.5 million, up 10 percent from 2014
California: $576.3 million, up 5.4 percent from 2014
Louisiana: $528.1 million, down 0.3 percent from 2014
$512.3 million, up 11.9 percent from 2014
- It’s not just new boats
Americans are buying; there were an estimated 958,000 pre-owned boats
(powerboats, personal watercraft, and sailboats) sold in 2015, an increase
of 1.9 percent.
- There were an estimated
12.1 million registered/documented boats in the U.S. in 2015.
- Ninety-five percent of
boats on the water (powerboats, personal watercraft, and sailboats) in the
U.S. are small in size at less than 26 feet in length—boats that can be
trailered by a vehicle to local waterways.
- Boating is predominantly
“middle-class” with 72 percent of boat owners having a household income of
less than $100,000.
- 95 percent of all
Americans live within an hour’s drive of a navigable body of water
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